Web-to-lead forms that put enquiries straight into your pipeline

You drag lead fields (name, e-mail address, phone, company, address, lead value) and your own custom fields onto the form, side by side in columns if you like. For each field you set the label, the help text and whether it is required. A file upload field lets visitors attach a brief or a document.

You get an embed snippet (iframe) for any website, CMS or landing page builder. Next to it there is a standalone styled link, optionally with your company logo, for newsletters, social posts or QR codes.

Each form gives new leads their own source, status and owner, and can put a prefix in front of the lead's name, such as “[Spring Promo]”. The forms list shows how many leads each form has produced.

The responsible sales person gets an in-app notification and an e-mail about the new lead. You can also pick staff members or whole roles to be notified.

You can choose one or two fields (e-mail address and company, for example) whose match means the lead already exists. In that case no new lead is created: the submitted data and files become a task assigned to the responsible person.

You switch Google reCAPTCHA on per form. In the GDPR settings you can also require acceptance of your terms and conditions: without the tick, the form cannot be sent.

After submitting, visitors see your own text, or you redirect them to a thank-you page. The redirect applies to the whole page even when the form is embedded, so conversion tracking runs on your own site.